I'll Make My Own Lunch Bag

I'll Make My Own Lunch Bag

A few years ago I was in need of purchasing a new lunch bag. I was tired of having to cram my food, salad, snacks, water bottle, and morning smoothie into a bag that was ready to burst open at the seams, where the little metal magnet circle at the top was supposedly there to "keep the bag closed". I felt compelled to find something large enough to fit my needs. I went online and searched for "large lunch bag for women" and what kept coming up were bags that were advertised as being "large" but in reality could only hold a sandwich, a piece of fruit, and maybe my morning smoothie, if I was lucky. When I threw in the element of design, dare I say all that came up were bags that took on the shape of a brick, or ones that looked like a pattern that would belong on my Oma's dining table, whom I completely love, just would prefer not to carry around in the form of a lunch bag. I felt like my only options were either to settle for something close in size to what I needed, or go around carrying a picnic bag to work everyday. Neither option was good for me.

I felt at odds. Could it really be that those were the only options? So that got me thinking... why does every lunch bag out there have to look like a typical lunch bag? Couldn't there be one that has enough space to hold your food? Or if you're like me, to hold your wallet when you prefer to toss it in your lunch bag and head out the door without having to carry around multiple bags? And was it too much to ask for pockets to easily access your phone and keys when you want to take your lunch and eat outside? The answer became clear. That option I was looking for was seemingly only in my dreams and couldn't be found anywhere in the material world. So, I got a regular lunch bag and called it a day.

It was November of 2017. One day my husband, Mario, who is a software developer, came home and told me about a "hackathon" sponsored by Product Hunt. If you don't know what a hackathon is, it's a type of event where makers get together to create a software product in a short amount of time, like 24 hours or so. But this one was different. It was a 30 day global hackathon where you could build just about anything, including a physical product.

Mario suggested we use this opportunity to create the lunch bag I'd been wanting for a long time. I got really excited about the idea and so we went off to participate in the hackathon. We knew that it would be nearly impossible to create a physical product from scratch in 30 days. Especially when only working on it nights and weekends, after our day jobs. But we used the event nonetheless to push ourselves to at least get started making something.

Needless to say, after 30 days we were nowhere near having a product made. However, we had started creating a prototype and we were well on our way to creating something which would eventually turn into Nosh Concept.

In my next blog post I'll share our experience on creating the first lunch bag prototype.

xoxo,

Inga 

 

 

 

Photo by Anastasia Zhenina on Unsplash


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